The partnership with the FIA F2 driver reinforces the brand’s purpose and strategy
São Paulo, January 17, 2018 – Youse, an online insurance sales platform from Caixa Seguradora, announces master sponsorship of Formula 2 driver Sérgio Sette Câmara for the 2018 season. The 19-year-old will compete for the FIA F2 World Championship. For this year’s contests he was hired by the Carlin / McLaren Junior Team and will feature Youse’s colors and visual identity stamped on his overalls, outfits, car, helmet and cap.
According to Leandro Claro, Youse’s marketing director, the brand comes in as the greatest sponsor of the driver in the season with the purpose of reiterating the pillars of the company. According to him, Sette’s profile converges with all the Youse’s ideals: “Young, connected, pioneering the world, is everything that strengthens our identity in such a conservative market,” says Claro.
For Sette, Youse´s sponsorship arrives to make his career economically possible, as well as giving him all the necessary support for this new phase, connecting what the driver represents for the brand with what it seeks for the future.
“For Youse, already known in the insurtechs market as innovative and connected, choosing Sergio as its new ambassador is a much more strategic bet, since, in addition to being young and an Early Adopter, the driver has the ‘face’ of the brand. We believe that you must have attitude and be bold in your choices to be a Youser, and Sette has that spirit of breaking paradigms, “completes the marketing director .
In addition to the sponsorship, Sette also has Youse’s Auto, Life and Home insurance. “Entering the F2 World Championship with Youse, which aims to encourage people to live, reinforces everything I always hear when starting a race, and it reminds me of how much we have in common. I know I am well supported by a brand that lets me choose what I need and trusts my choices”, says Sette.
Considered to have a promising career not only for this season, but also for F1 in 2019, Sergio Sette Câmara began his racing career in 2006. At the age of 15, the athlete chose to leave friends and his family comfort to live abroad and have a heavy training routine, all because of the dream of being a driver.
According to Leandro Claro, Youse believes in Sette’s potential and sees him as a great promise for the sport. In addition to Youser, the driver will also be elected the ambassador for Youse Trips – a game-shaped application whose main purpose is to offer the driver an analysis of his own direction and thus earn points to win prizes. The app is also able to generate reports evaluating driver behavior behind the wheel.
Sérgio Sette Câmara will make his first race of the season in Bahrain and will soon present the new layout of the car and helmet, already with the new sponsors. “We believe that this F2 season will be full of great news not only for Sette, but also for Youse, so my suggestion is that good idea enthusiasts and car fans follow this story through social networks,” Claro concludes.
To know more go to: http://lp.youse.com.br/
About Sergio Sette Câmara
Sérgio Sette Câmara Filho (Belo Horizonte, May 23, 1998) is a Brazilian driver currently competing in the F2 World Championship. Son of Sérgio Sette Câmara, lawyer and current president of Clube Atlético Mineiro, the young man began to compete in auto racing in 2006. His career has always been guided by the expressive results. In 2014 he made its debut in the single seater racing car. In the years 2015 and 2016 he competed in the F3 European Championship and the F3 World Cup in Macau, where he has always stood out. In 2017 made his debut in the F2 World Championship and, even competing for a small team, he earned a victory, a podium and two best laps. The 2018 season will be his second in this Championship, now defending the colors of the English team Carlin / McLaren Junior Team. Currently Sette Câmara is appointed by leading experts as the next Brazilian in the Formula 1.
About Youse
Youse is a brand of the Caixa Seguradora Group that was born in 2016 as the first InsurTech in Brazil, besides the purpose and model of collaborative entrepreneurship. It stands out because it is 100% online.
The customer chooses whether to use a computer, cell phone, chat or phone without having to go to a bank or a store. The Youse is at hand, always with the client.
Youse offers car, home and life insurance in over 1,000 customizable combinations. And its business planning anticipates a broadening of the range of new products throughout 2018.
At its launch in May at the Path festival, Youse presented a business layout that reserves R$1 of the sale of each policy to a fund destined to the financing of collaborative entrepreneurship projects. And so it begins to build a new way of thinking and doing insurance in Brazil.